Public relations practices managerial case studies and problems
The purposes of public relations -- How public relations deals with problems and opportunities -- Employee relations -- Community relations -- Investor relations -- Consumer relations -- Media relations -- Public issue campaigns and debates -- Crisis management -- Standards, ethics, and values.
Gespeichert in:
| Weitere Verfasser: | |
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
Boston u.a.
Pearson
2014
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| Ausgabe: | 8. ed., internat. ed |
| Schriftenreihe: | Always learning
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| Schlagworte: | |
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Tag hinzufügen | Zusammenfassung: | The purposes of public relations -- How public relations deals with problems and opportunities -- Employee relations -- Community relations -- Investor relations -- Consumer relations -- Media relations -- Public issue campaigns and debates -- Crisis management -- Standards, ethics, and values. |
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| Beschreibung: | Includes index |
| Beschreibung: | XII, 276 S. Ill. |
| ISBN: | 0133354059 0-13-335405-9 9780133354058 978-0-13-335405-8 |