For God, country and Coca-Cola the definitive history of the great American soft drink and the company that makes it
PrefacePrologue: a parable (January 1, 1985) -- In the beginning (1886-1899) -- Time capsule : the golden age of quackery -- What Sigmund Freud, Pope Leo, and John Pemberton had in common -- The tangled chain of title -- Asa Candler : his triumphs and headaches -- Bottle it : the world's stupid...
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
New York, NY
Basic Books
2013
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| Ausgabe: | 3. ed., rev. and expanded |
| Schlagworte: | |
| Online Zugang: | Inhaltsverzeichnis |
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Tag hinzufügen | Zusammenfassung: | PrefacePrologue: a parable (January 1, 1985) -- In the beginning (1886-1899) -- Time capsule : the golden age of quackery -- What Sigmund Freud, Pope Leo, and John Pemberton had in common -- The tangled chain of title -- Asa Candler : his triumphs and headaches -- Bottle it : the world's stupidest, smartest contract -- Heretics and true believers (1900-1922) -- Success under siege -- Dr. Wiley Weighs in -- The sinister syndicate -- Coca-Cola's civil war -- The golden age (1923-1949) -- Robert W. Woodruff : the boss takes the helm -- A euphoric depression and Pepsi's push -- The $4,000 bottle : Coca-Cola goes to war -- Coca-Cola über alles -- Trouble in the Promised Land (1950-1979) -- Coca-colonization and the communists -- Breaking the commandments -- Paul Austin's turbulent sixites -- Big Red's uneasy slumber -- The Goizueta go-go era (1980-1997) -- Roberto Goizueta's bottom line -- The marketing blunder of the century -- The big red machine -- Global fizz -- Quenching all thirsts (1997-2012) -- Ivester inherits a world of trouble -- Daft dilemmas -- Turnaround -- Surging ahead -- World without end? -- Appendix 1: The sacred formula -- Appendix 2: Coca-Cola magic : thirty business lessons -- Note on sources -- Acknowledgments -- Index. Preface -- Prologue: a parable (January 1, 1985) -- In the beginning (1886-1899) -- Time capsule : the golden age of quackery -- What Sigmund Freud, Pope Leo, and John Pemberton had in common -- The tangled chain of title -- Asa Candler : his triumphs and headaches -- Bottle it : the world's stupidest, smartest contract -- Heretics and true believers (1900-1922) -- Success under siege -- Dr. Wiley Weighs in -- The sinister syndicate -- Coca-Cola's civil war -- The golden age (1923-1949) -- Robert W. Woodruff : the boss takes the helm -- A euphoric depression and Pepsi's push -- The $4,000 bottle : Coca-Cola goes to war -- Coca-Cola über alles -- Trouble in the Promised Land (1950-1979) -- Coca-colonization and the communists -- Breaking the commandments -- Paul Austin's turbulent sixites -- Big Red's uneasy slumber -- The Goizueta go-go era (1980-1997) -- Roberto Goizueta's bottom line -- The marketing blunder of the century -- The big red machine -- Global fizz -- Quenching all thirsts (1997-2012) -- Ivester inherits a world of trouble -- Daft dilemmas -- Turnaround -- Surging ahead -- World without end? -- Appendix 1: The sacred formula -- Appendix 2: Coca-Cola magic : thirty business lessons -- Note on sources -- Acknowledgments -- Index. |
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| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | IX, 523, [24] S. Ill. |
| ISBN: | 9780465029174 978-0-465-02917-4 |