Crisis communications the definitive guide to managing the message
PrefaceYou can't make this stuff up -- Defining our terms -- What BP should have said -- Attitude adjustments -- Toyota : on a slippery crisis communications slope with no brakes -- Understanding your crisis -- Shaping your crisis communications message -- Spokespersons -- Social media and digi...
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
New York u.a.
McGraw-Hill
2013
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| Online Zugang: | Inhaltsverzeichnis |
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Tag hinzufügen | Zusammenfassung: | PrefaceYou can't make this stuff up -- Defining our terms -- What BP should have said -- Attitude adjustments -- Toyota : on a slippery crisis communications slope with no brakes -- Understanding your crisis -- Shaping your crisis communications message -- Spokespersons -- Social media and digital communications or, truth/lies at the speed of light -- Shakespeare was right : "The first thing we do, let's kill all the lawyers" -- Protecting your brand -- Telling the truth -- Say it ain't so, Joe! : the Penn State crisis -- Dealing with death : fatality communications -- Crisis communications primer -- The good, the bad, the news media or, juggling chain saws -- Senior management : your own worst enemy? -- Take your own pulse, or, what were they thinking? -- Internal crisis communications -- External crisis communications -- Reputation management and reservoirs of goodwill -- Issues management -- Crisis communications for publicly-traded companies -- Litigation, depositions and testimony -- How to break bad news -- The blame game -- Crisis-induced stress -- Making defensible decisions : crisis communications gold, decision-making under crisis-induced stress -- Apologies : Shakespeare : still right after all these years -- Crisis advertising : does it work? -- Crisis communications plans -- The failing of business schools -- Speed is of the essence. Preface -- You can't make this stuff up -- Defining our terms -- What BP should have said -- Attitude adjustments -- Toyota : on a slippery crisis communications slope with no brakes -- Understanding your crisis -- Shaping your crisis communications message -- Spokespersons -- Social media and digital communications or, truth/lies at the speed of light -- Shakespeare was right : "The first thing we do, let's kill all the lawyers" -- Protecting your brand -- Telling the truth -- Say it ain't so, Joe! : the Penn State crisis -- Dealing with death : fatality communications -- Crisis communications primer -- The good, the bad, the news media or, juggling chain saws -- Senior management : your own worst enemy? -- Take your own pulse, or, what were they thinking? -- Internal crisis communications -- External crisis communications -- Reputation management and reservoirs of goodwill -- Issues management -- Crisis communications for publicly-traded companies -- Litigation, depositions and testimony -- How to break bad news -- The blame game -- Crisis-induced stress -- Making defensible decisions : crisis communications gold, decision-making under crisis-induced stress -- Apologies : Shakespeare : still right after all these years -- Crisis advertising : does it work? -- Crisis communications plans -- The failing of business schools -- Speed is of the essence. Preface -- You can't make this stuff up -- Defining our terms -- What BP should have said -- Attitude adjustments -- Toyota : on a slippery crisis communications slope with no brakes -- Understanding your crisis -- Shaping your crisis communications message -- Spokespersons -- Social media and digital communications or, truth/lies at the speed of light -- Shakespeare was right : "The first thing we do, let's kill all the lawyers" -- Protecting your brand -- Telling the truth -- Say it ain't so, Joe! : the Penn State crisis -- Dealing with death : fatality communications -- Crisis communications primer -- The good, the bad, the news media or, juggling chain saws -- Senior management : your own worst enemy? -- Take your own pulse, or, what were they thinking? -- Internal crisis communications -- External crisis communications -- Reputation management and reservoirs of goodwill -- Issues management -- Crisis communications for publicly-traded companies -- Litigation, depositions and testimony -- How to break bad news -- The blame game -- Crisis-induced stress -- Making defensible decisions : crisis communications gold, decision-making under crisis-induced stress -- Apologies : Shakespeare : still right after all these years -- Crisis advertising : does it work? -- Crisis communications plans -- The failing of business schools -- Speed is of the essence |
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| Beschreibung: | XX, 314 S. |
| ISBN: | 0071799214 0-07-179921-4 9780071799218 978-0-07-179921-8 |