Why consumers respond differently to absolute versus percentage descriptions of quantities

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Marketing letters
1. Verfasser: Weathers, Danny (VerfasserIn)
Weitere Verfasser: Swain, Scott D. (VerfasserIn), Carlson, Jay P. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2012
Schlagworte:
Preisstreuung > Wahrnehmung > Konsumentenverhalten > Kognition > Produktqualität > Aufsatz in Zeitschrift
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