Thinking in new boxes : a new paradigm for business creativity

Thinking in new boxes a new paradigm for business creativity

Two leading Boston Consulting Group experts outline a new model of practical creativity that challenges business professionals to evaluate customers, goals and companies in engaging alternative ways, explaining how to develop strategies for effective and adaptive business environments. Management -...

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Bibliographische Detailangaben
1. Verfasser: De Brabandere, Luc (VerfasserIn)
Weitere Verfasser: Iny, Alan (VerfasserIn), Brabandere, Luc de (BerichterstatterIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: New York, NY Random House 2013
Ausgabe:1. ed.
Schlagworte:
Produktentwicklung > Innovation > Kreativität > Creative ability in business > Creative thinking > New products > Diffusion of innovations > Management
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Beschreibung
Zusammenfassung:Two leading Boston Consulting Group experts outline a new model of practical creativity that challenges business professionals to evaluate customers, goals and companies in engaging alternative ways, explaining how to develop strategies for effective and adaptive business environments. Management - Kreativität - Theorie, Konzepte, Strategien. Creative ability in business ; Creative thinking ; New products ; Diffusion of innovations.
Beschreibung:Includes bibliographical references and index
Beschreibung:XIII, 330 S.
Ill., graph. Darst.
ISBN:9780812992953
978-0-8129-9295-3
0812992954
0-8129-9295-4