How to attract visitors with strategic, value-based experience design a review and analysis of customer experience and visitor segmentation research for cultural organisations

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Bibliographische Detailangaben
Veröffentlicht in:Marketing
1. Verfasser: Ober-Heilig, ... (VerfasserIn)
Weitere Verfasser: Bekmeier-Feuerhahn, Sigrid (VerfasserIn), Sikkenga, Jörg (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2012
Schlagworte:
Kultursektor > Marketingmanagement > Lebensstil > Konsumentenverhalten > Aufsatz in Zeitschrift
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