Managing customer trust, satisfaction, and loyalty through information communication technologies

Managing customer trust, satisfaction, and loyalty through information communication technologies

"This book highlights technology's involvement with business processes in different sectors and industries while identifying marketing activities that are affected by its usage"--Provided by publisher

Gespeichert in:
Bibliographische Detailangaben
Weitere Verfasser: Eid, Riyad (BerichterstatterIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: Hershey, Pa. Business Science Reference c 2013
Schlagworte:
Beziehungsmarketing > Kundendaten > Customer relations > Management
Online Zugang:Inhaltsverzeichnis
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Beschreibung
Zusammenfassung:"This book highlights technology's involvement with business processes in different sectors and industries while identifying marketing activities that are affected by its usage"--Provided by publisher
Beschreibung:Enth. 20 Beitr
Includes bibliographical references and index
Beschreibung:XXII, 405 S.
graph. Darst.
ISBN:9781466636316
978-1-4666-3631-6
9781466636330
978-1-4666-3633-0