Market-driving strategy implementation through global supplier relationships

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Bibliographische Detailangaben
Veröffentlicht in:Industrial marketing management
Weitere Verfasser: Elg, Ulf (BerichterstatterIn), Deligonul, Seyda Z. (BerichterstatterIn), Ghauri, Pervez N. (BerichterstatterIn), Danis, Wade (BerichterstatterIn), Tarnovskaya, Veronika (BerichterstatterIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2012
Schlagworte:
IKEA of Sweden > Globalisierung > Marketingmanagement > Wettbewerbsvorteil > Möbelhandel > Schwedisch > B-to-B-Marketing > Russland > Polen > Aufsatz in Zeitschrift > Fallstudie
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