Social marketing and social change : strategies and tools for health, well-being, and the environment

Social marketing and social change strategies and tools for health, well-being, and the environment

"Focusing on the use of marketing principles and techniques to develop population-based health promotion and disease prevention programs, this book features a practical emphasis for incorporating a marketing orientation and marketing techniques to address the diverse range of issues and problem...

Ausführliche Beschreibung

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Bibliographische Detailangaben
1. Verfasser: Lefebvre, R. Craig (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: San Francisco, Calif. Jossey-Bass c 2013
Ausgabe:1. ed.
Schlagworte:
Social Marketing > Sozialer Wandel > Gesundheit > Nachhaltigkeit > Marketing of Health Services > methods > Health Promotion > Social Change > Lehrbuch > Gesundheitsökonomie
Online Zugang:Cover
Inhaltsverzeichnis
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Beschreibung
Zusammenfassung:"Focusing on the use of marketing principles and techniques to develop population-based health promotion and disease prevention programs, this book features a practical emphasis for incorporating a marketing orientation and marketing techniques to address the diverse range of issues and problems that are encountered in the practice of public health. Its comprehensive view of social marketing includes its research base, its applications to a diverse set of social problems, and the focus on the public health field. The book promotes social marketers as scientists-practitioners who must understand the theory and research of social marketing as it is applied to designing effective social change programs"--Provided by publisher
Beschreibung:Includes bibliographical references and index
Beschreibung:XXIII, 564 S.
Ill., graph. Darst.
ISBN:9780470936849
978-0-470-93684-9