International business strategy rethinking the foundations of global corporate success
Too many international business strategy textbooks slavishly adhere to mainstream conceptual models. The publication of those models in prestigious practitioner journals such as the Harvard Business Review seems to shelter them from scholarly criticism. The problem is that the policy recommendations...
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
Cambridge u.a.
Cambridge Univ. Press
2013
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| Ausgabe: | 2. ed. |
| Schlagworte: | |
| Online Zugang: | Inhaltsverzeichnis |
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Tag hinzufügen | Zusammenfassung: | Too many international business strategy textbooks slavishly adhere to mainstream conceptual models. The publication of those models in prestigious practitioner journals such as the Harvard Business Review seems to shelter them from scholarly criticism. The problem is that the policy recommendations derived from these models, while sometimes insightful, are all too often based on implicit and restrictive assumptions. They are frequently oversimplified and seldom based on a rigorous analytical framework that assesses the opportunity costs of following the recommended paths, that is the costs of foregoing alternative strategies. |
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| Beschreibung: | Literaturangaben Hier auch später erschienene, unveränderte Nachdrucke***Unchanged reprints that were published later are included here |
| Beschreibung: | XXIII, 590 S. graph. Darst. |
| ISBN: | 9781107683099 978-1-107-68309-9 9781107027893 978-1-107-02789-3 |