Using discrete choice experiments to estimate willingness-to-pay intervals

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Bibliographische Detailangaben
Veröffentlicht in:Marketing letters
1. Verfasser: Schlereth, Christian (VerfasserIn)
Weitere Verfasser: Eckert, Christine (VerfasserIn), Skiera, Bernd (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2012
Schlagworte:
Zahlungsbereitschaftsanalyse > Diskrete Entscheidung > Conjoint-Analyse > Präferenztheorie > Aufsatz in Zeitschrift
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