The role of menu organization in food choice

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Marketing Science Institute (Cambridge, Mass.) MSI reports
1. Verfasser: Parker, Jeffrey R. (VerfasserIn)
Weitere Verfasser: Lehmann, Donald R. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2011
Schlagworte:
Gastronomie > Produktinformation > Ernährungsverhalten > Körpergewicht > Experiment > Aufsatz in Zeitschrift
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Titel Jahr Verfasser
Is the new product yours or mine? : a linguistic perspective on composite brand extensions 2011
Social dollars : the economic impact of customer participation in a firm-sponsored online community 2011 Manchanda, Puneet
The role of menu organization in food choice 2011 Parker, Jeffrey R.
Effective marketing science applications : insights from ISMS-MSI practice prize finalist papers and projects 2011 Lilien, Gary L.
Accounting for marketing activities : implications for marketing research and practice 2011 Mizik, Natalie
How interest shapes word-of-mouth over different channels 2011 Berger, Jonah
How do brand portfolio strategies affect firm value? 2011 Hsu, Liwu
Information discovery and the long tail of motion picture content 2011 Kumar, Anuj
When does retargeting work? : timing information specificity 2011 Lambrecht, Anja
Consumer response to user-generated advertising : the effects of disclosing consumers as ad creators 2011 Thompson, Debora V.
On brands and word of mouth 2011 Peres, Renana
No comment?! : the drivers of reactions to online posts in professional groups 2011 Rooderkerk, Robert P.
Distinguishing among mechanisms of social contagion in new product adoption : framework and illustration 2011 Iyengar, Radha
Customer value measurement 2011 Leroi-Werelds, Sara
Identity signaling with social capital : a model of symbolic consumption 2011 Berger, Jonah
The complexity of multi-media effects 2011 Kolsarici, Ceren
Smart shopping carts : how real-time feedback influences spending 2011
Situational determinants of unplanned buying in emerging and developed markets 2011 Knox, George
Does online chatter really matter? : dynamics of user-generated content and stock performance 2011 Tirunillai, Seshadri
Connected families : how consumption practices survive distance 2011 Epp, Amber M.
Alle Artikel auflisten