Creating breakthrough products revealing the secrets that drive global innovation
Preface -- The argument -- What drives new product development -- Moving to the upper right -- The upper right : the value quadrant -- The core of a successful brand strategy : breakthrough products and services -- The process -- A comprehensive approach to user-centered, integrated new product deve...
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
Upper Saddle River, N.J.
Pearson
c 2013
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| Ausgabe: | 2. ed. |
| Schlagworte: | |
| Online Zugang: | Inhaltsverzeichnis |
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Tag hinzufügen | Zusammenfassung: | Preface -- The argument -- What drives new product development -- Moving to the upper right -- The upper right : the value quadrant -- The core of a successful brand strategy : breakthrough products and services -- The process -- A comprehensive approach to user-centered, integrated new product development -- Integrating disciplines and managing diverse teams -- Understanding the user's needs, wants, and desires -- Further evidence -- Service innovation : breakthrough innovation on the product-service eco-system continuum -- Case studies : the power of the upper right -- Case studies : the global power of the upper right -- Where are they now? -- Epilogue. |
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| Beschreibung: | Previous ed.: 2002 |
| Beschreibung: | XXXVI, 379 S. Ill., graph. Darst. 23 cm |
| ISBN: | 0133011429 0-13-301142-9 9780133011425 978-0-13-301142-5 |