How interest shapes word-of-mouth over different channels

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Veröffentlicht in:Marketing Science Institute (Cambridge, Mass.) MSI reports
1. Verfasser: Berger, Jonah (VerfasserIn)
Weitere Verfasser: Iyengar, Radha (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2011
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