Is personalization of services always a good thing? exploring the role of technology-mediated personalization (TMP) in service relationships

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Veröffentlicht in:The journal of services marketing
1. Verfasser: Shen, Anyuan (VerfasserIn)
Weitere Verfasser: Ball, A. Dwayne (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2009
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