Resource endowments, market positioning, and competition in transitional economies global and local advertising agencies in Hungary

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Bibliographische Detailangaben
Veröffentlicht in:International marketing review
1. Verfasser: Wilson, Rick T. (VerfasserIn)
Weitere Verfasser: Amine, Lyn S. (VerfasserIn), Wilkinson, Ian F. (VerfasserIn)
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Sprache:eng
Veröffentlicht: 2009
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