Demand driven strategic planning

The company as a network -- Analysis of the company environment and market (external analysis) -- Analyzing the company and competitors (internal analysis) -- Establishing the objectives -- Strategies to reach objectives -- Products, services, brands and packaging decisions -- Communication decision...

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Bibliographische Detailangaben
1. Verfasser:	Neves, Marcos Fava (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	New York u.a. Routledge 2013
Schlagworte:	Strategisches Management > Marketing > Unternehmensnetzwerk > Strategic planning > Planning > Business networks
Online Zugang:	Inhaltsverzeichnis
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Beschreibung
Zusammenfassung:	The company as a network -- Analysis of the company environment and market (external analysis) -- Analyzing the company and competitors (internal analysis) -- Establishing the objectives -- Strategies to reach objectives -- Products, services, brands and packaging decisions -- Communication decisions -- Marketing channels decisions -- Sales force decisions -- Pricing decions -- Budgeting -- Strategic plan and projects management.
Beschreibung:	Includes bibliographical references and index
Beschreibung:	IX, 180 S. graph. Darst.
ISBN:	9780415626392 978-0-415-62639-2