The loyalty leap : turning customer information into customer intimacy

The loyalty leap turning customer information into customer intimacy

"The Loyalty Leap arrives at a crucial time, illuminating the best practices for responsibly selecting, collecting, and employing customer data--the raw material of today's marketing industry. Supplemented with compelling corporate stories and the results from an extensive 2011 consumer su...

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Bibliographische Detailangaben
1. Verfasser: Pearson, Bryan (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: New York, NY u.a. Portfolio/Penguin 2012
Ausgabe:1. publ.
Schlagworte:
Beziehungsmarketing > Customer loyalty > Customer relations > Marketing > Data processing > Market surveys > Kundenmanagement > Loyalität
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Beschreibung
Zusammenfassung:"The Loyalty Leap arrives at a crucial time, illuminating the best practices for responsibly selecting, collecting, and employing customer data--the raw material of today's marketing industry. Supplemented with compelling corporate stories and the results from an extensive 2011 consumer survey, it provides a snapshot of consumer attitudes about privacy and the use of personal information for marketing and business purposes"--
Beschreibung:Includes bibliographical references and index
Beschreibung:VIII, 263 S.
Ill.
ISBN:9781591844914
978-1-59184-491-4