Events management an introduction
"Contemporary events management is a diverse and challenging field. This major new introductory textbook is the first to fully explore the multi-disciplinary nature of events management and to provide all the practical skills and professional knowledge students need to succeed in the events ind...
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| Weitere Verfasser: | , , , |
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
London u.a.
Routledge
c2012
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| Ausgabe: | 1. ed. |
| Schlagworte: | |
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Tag hinzufügen | Zusammenfassung: | "Contemporary events management is a diverse and challenging field. This major new introductory textbook is the first to fully explore the multi-disciplinary nature of events management and to provide all the practical skills and professional knowledge students need to succeed in the events industry. The book covers every type of event studied on an Events Management course, including sports, music, the arts, corporate events, tourism, and the public and voluntary sectors. It introduces the key issues facing the contemporary events industry, from health, safety and risk management to sustainability to developing a market-oriented business, with every topic brought to life through case-studies, personal biographies and examples of best practice. Written by a team of authors with many years of industry experience, it introduces the practical skills required in every core area of events management, including marketing, finance, project management, strategy, operations, event design and human resources. A companion website for the book includes a dazzling array of additional features, including self-test questions, audio interviews with key industry figures, additional case-studies and PowerPoint slides for each chapter. Events Management: An Introduction is the essential course text for any events management program."--Publisher's website Opening. Introduction to the Events Industry. -- Planning events. Event Project Management ; Event design and production. -- Managing events. Event Operations ; Managing the Event Human Resource ; Event Finance ; Event Marketing and Sponsorship ; Event Health, Safety and Risk Management . -- Types of events. Sports Events ; Mega Events ; Public and Voluntary Sector Events ; Corporate Events ; Arts and Live Entertainment Festivals and Events Current issues in events. Impacts, sustainability and Legacy ; Events and the media |
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| Beschreibung: | Literaturverz. 408 - 431 |
| Beschreibung: | XXIII, 444 S. Ill., graph. Darst. 25 cm |
| ISBN: | 9780203852972 978-0-203-85297-2 9780415577410 978-0-415-57741-0 9780415577427 978-0-415-57742-7 0415577411 0-415-57741-1 041557742X 0-415-57742-X |