No B.S. grassroots marketing the ultimate no holds barred - take no prisoners - guide to growing sales and profits of local small businesses
Back to the future-what really worksTurning a problematic media environment to your advantage -- Hard-nosed, tough-minded investing in media & marketing -- If you use mass ad media, make your ad dollars do more -- Taking it to the streets : neibhborhood marketing strategies -- Getting your hands...
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
Irvine, Calif.
Entrepreneur Press
2012
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| Schlagworte: | |
| Online Zugang: | Inhaltsverzeichnis |
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Tag hinzufügen | Zusammenfassung: | Back to the future-what really worksTurning a problematic media environment to your advantage -- Hard-nosed, tough-minded investing in media & marketing -- If you use mass ad media, make your ad dollars do more -- Taking it to the streets : neibhborhood marketing strategies -- Getting your hands dirty : neighborhood marketing tactics -- Re-thinking the business you are in -- Inside your four walls -- The postman as your salesman : using the most reliable small business marketing media-direct mail -- Fools rush in : how to use-and how to waste dollars on-the internet & other technology-media -- The magical mystery bus: old and new marketing media traveling together -- Publicity-free advertising brought to you by your local news media -- Come one, come all-to your marketing event : how to get or multiply large numbers of customers at blinding speed -- Profitable espionage : data mining, intelligence gathering and covert operations. Back to the future-what really works -- Turning a problematic media environment to your advantage -- Hard-nosed, tough-minded investing in media & marketing -- If you use mass ad media, make your ad dollars do more -- Taking it to the streets : neibhborhood marketing strategies -- Getting your hands dirty : neighborhood marketing tactics -- Re-thinking the business you are in -- Inside your four walls -- The postman as your salesman : using the most reliable small business marketing media-direct mail -- Fools rush in : how to use-and how to waste dollars on-the internet & other technology-media -- The not so great outdoors-from billboards to lawn signs-getting more while spending less -- Publicity-free advertising brought to you by your local news media -- Come one, come all-to your marketing event : how to get or multiply large numbers of customers at blinding speed -- Profitable espionage : data mining, intelligence gathering and covert operations. |
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| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XIII, 234 S. Ill., graph. Darst. |
| ISBN: | 1599184397 1-59918-439-7 9781599184395 978-1-59918-439-5 |