Branding in governance and public management
The rise of branding in governance processes -- The many faces of branding: definitions, functions, and forms -- Branding to influence perceptions about policy problems and solutions -- Branding to activate, motivate, and bind stakeholders in governance processes -- Brands and the media: communicati...
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
New York u.a.
Routledge
2012
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| Schriftenreihe: | Routledge critical studies in public management
8 |
| Schlagworte: | |
| Online Zugang: | Inhaltsverzeichnis |
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Tag hinzufügen | Zusammenfassung: | The rise of branding in governance processes -- The many faces of branding: definitions, functions, and forms -- Branding to influence perceptions about policy problems and solutions -- Branding to activate, motivate, and bind stakeholders in governance processes -- Brands and the media: communicating with the outside world -- Branding as governance strategy -- Risks and limits of branding -- Brands and governance: towards interactive forms of branding. |
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| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | 176 S Ill 24 cm |
| ISBN: | 0415885175 0-415-88517-5 9780415817912 978-0-415-81791-2 9780415885171 978-0-415-88517-1 |