Customer relationship management and the social and semantic web enabling cliens conexus
"This book provides an overview of the field of the Semantic Web, social Web and CRM by uniting various research studies from different subfields, exploring the opportunities and challenges confronting organizations using Web 2.0 and 3.0"--Provided by publisher
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Weitere Verfasser: | , , |
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Format: | UnknownFormat |
Sprache: | eng |
Veröffentlicht: |
Hershey, Pa.
Business Science Reference
c 2012
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Schriftenreihe: | Premier reference source
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Schlagworte: | |
Online Zugang: | Inhaltsverzeichnis |
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Zusammenfassung: | "This book provides an overview of the field of the Semantic Web, social Web and CRM by uniting various research studies from different subfields, exploring the opportunities and challenges confronting organizations using Web 2.0 and 3.0"--Provided by publisher |
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Beschreibung: | Includes bibliographical references and index. - Enth. 18 Beitr Erscheinungsjahr in Vorlageform:c 2012 |
Beschreibung: | XVI, 342 S. graph. Darst. |
ISBN: | 1613500440 1-61350-044-0 9781613500460 978-1-61350-046-0 9781613500446 978-1-61350-044-6 |