Customer relationship management and the social and semantic web enabling cliens conexus

"This book provides an overview of the field of the Semantic Web, social Web and CRM by uniting various research studies from different subfields, exploring the opportunities and challenges confronting organizations using Web 2.0 and 3.0"--Provided by publisher

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Bibliographische Detailangaben
Weitere Verfasser: Colomo-Palacios, Ricardo (BerichterstatterIn), Varajão, João (BerichterstatterIn), Soto-Acosta, Pedro (BerichterstatterIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: Hershey, Pa. Business Science Reference c 2012
Schriftenreihe:Premier reference source
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Beschreibung
Zusammenfassung:"This book provides an overview of the field of the Semantic Web, social Web and CRM by uniting various research studies from different subfields, exploring the opportunities and challenges confronting organizations using Web 2.0 and 3.0"--Provided by publisher
Beschreibung:Includes bibliographical references and index. - Enth. 18 Beitr
Erscheinungsjahr in Vorlageform:c 2012
Beschreibung:XVI, 342 S.
graph. Darst.
ISBN:1613500440
1-61350-044-0
9781613500460
978-1-61350-046-0
9781613500446
978-1-61350-044-6