Consumer consideration of sponsor brands they do not remember taking a wider look at the memorisation effects of sponsorship

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Bibliographische Detailangaben
Veröffentlicht in:International journal of advertising
1. Verfasser: Herrmann, Jean-Luc (VerfasserIn)
Weitere Verfasser: Walliser, Björn (VerfasserIn), Kacha, Mathieu (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2011
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