Customer-centric knowledge management : concepts and applications

Customer-centric knowledge management concepts and applications

"This book is a comprehensive collection addressing managerial and technical aspects of customer-centric knowledge implementation, contributing to the dynamic and emerging fields of organizational knowledge management, customer relationship management, and information and communication technolo...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Weitere Verfasser: Al-Shammari, Minwir (BerichterstatterIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: Hershey, Pa. Information Science Reference c 2012
Schriftenreihe:Premier reference source
Schlagworte:
Unternehmensplanung > Wissensmanagement > Kundenintegration > Customer relations > Knowledge management > Relationship marketing
Online Zugang:Inhaltsverzeichnis
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Beschreibung
Zusammenfassung:"This book is a comprehensive collection addressing managerial and technical aspects of customer-centric knowledge implementation, contributing to the dynamic and emerging fields of organizational knowledge management, customer relationship management, and information and communication technologies"--Provided by publisher
Beschreibung:Includes bibliographical references and index. - Enth. 16 Beitr
Beschreibung:XV, 315 S.
graph. Darst.
ISBN:9781613500897
978-1-61350-089-7
9781613500910
978-1-61350-091-0