When more is less and less is more the psychology of managing product assortments

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Veröffentlicht in:GfK-Nürnberg e.V. GfK marketing intelligence review. [Englische Ausgabe]
1. Verfasser: Chernev, Alexander (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2011
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