The value of business analytics identifying the path to profitability

"Practical guidance for managers for getting projects started?and presenting the results when the project's doneThis book provides an integrated framework for communicating the value of business analytics, focusing on a four-stage methodology to help with: (1) communicating the value propo...

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Bibliographische Detailangaben
1. Verfasser:	Stubbs, Evan (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	Hoboken, NJ Wiley 2011
Schriftenreihe:	Wiley & SAS business series
Schlagworte:	Unternehmensplanung > Strategisches Management > Business planning > Strategic planning > Decision making > Industrial management > Statistical methods
Online Zugang:	Cover Inhaltsverzeichnis
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Beschreibung
Zusammenfassung:	"Practical guidance for managers for getting projects started?and presenting the results when the project's doneThis book provides an integrated framework for communicating the value of business analytics, focusing on a four-stage methodology to help with: (1) communicating the value proposition, (2) building the business case, (3) creating the execution plan, and (4) measuring the value. Provides a plan for the execution of a successful business analytics program Reveals how to communicate the value of a project once it's done Presents an integrated framework for communicating the value of business analytics Targeted toward the senior management team, this book explains what business analytics is and the value it can bring to your organization"--
Beschreibung:	XIV, 322 S. graph. Darst.
ISBN:	9781118012390 978-1-118-01239-0