American business abroad Ford on six continents
IntroductionFirst venture -- Probing for markets -- Model T: triumph and fable -- The alchemy of war -- Steps in expansion -- The sun never sets -- Prosperity and frustration -- The missionary spirit -- The best-laid plans -- Marriage of convenience -- Time of desperation -- A world disturbed -- Ext...
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
Cambridge u.a.
Cambridge Univ. Press
2011
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| Ausgabe: | New ed. with a new introduction by Mira Wilkins |
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| Online Zugang: | Inhaltsverzeichnis Autorenbiografie Verlagsangaben |
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Tag hinzufügen | Zusammenfassung: | IntroductionFirst venture -- Probing for markets -- Model T: triumph and fable -- The alchemy of war -- Steps in expansion -- The sun never sets -- Prosperity and frustration -- The missionary spirit -- The best-laid plans -- Marriage of convenience -- Time of desperation -- A world disturbed -- Extreme of nationalism -- The British empire -- On both sides of World War II -- The crippled phoenix -- The new company -- Manufacturing for world markets: from Dagenham to Geelong -- New times, new faces, new policies. "American Business Abroad: Ford on Six Continents, by Mira Wilkins and Frank Ernest Hill, documents the first sixty years of Ford Motor Company's international expansion. Ford Motor Company introduced Americans to the first affordable car. Based on Ford's extraordinary company archives, this book traces the company's rise as a multinational enterprise. Following the export of the sixth car produced by the company, Ford opened its first plant abroad in its second year of business and quickly expanded around the world, building a business that by the mid-1920s spanned six continents. It faced wars, nationalism, numerous government restrictions, and all the perils of operating across borders. First published in 1964, this book has lasting value in reminding readers of the long and uneven path of globalization. It is a major contribution to global economic history. In addition, Ford's history offers useful lessons today for both participants in the global economy and students of international business."--Publisher's website |
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| Beschreibung: | XXVII, 541, [2] S. Ill. 24 cm |
| ISBN: | 9781107400238 978-1-107-40023-8 9781107700970 978-1-107-70097-0 |