The political marketing game

Machine generated contents note: -- Introduction -- Analyzing the Market -- Strategic Development -- Leading Responsively -- Marketing the Party -- Communicating -- Managing Delivery -- Marketing Democratically -- Conclusion: Political Marketing, Democracy and Partnership -- Academic References -- P...

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Bibliographische Detailangaben
1. Verfasser:	Lees-Marshment, Jennifer (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	Basingstoke, Hampshire u.a. Palgrave Macmillan c2011
Schlagworte:	Campaign management > Political campaigns > Marketing > Political aspects > Politik > Politische Kampagne
Online Zugang:	Cover Inhaltsverzeichnis
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Zusammenfassung:	Machine generated contents note: -- Introduction -- Analyzing the Market -- Strategic Development -- Leading Responsively -- Marketing the Party -- Communicating -- Managing Delivery -- Marketing Democratically -- Conclusion: Political Marketing, Democracy and Partnership -- Academic References -- Practitioner Interview References. "The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism"--
Beschreibung:	Formerly CIP Uk. - Includes bibliographical references and index. - Machine generated contents note: -- Introduction -- Analyzing the Market -- Strategic Development -- Leading Responsively -- Marketing the Party -- Communicating -- Managing Delivery -- Marketing Democratically -- Conclusion: Political Marketing, Democracy and Partnership -- Academic References -- Practitioner Interview References
Beschreibung:	XII, 259 S. graph. Darst. 23 cm
ISBN:	9780230537774 978-0-230-53777-4 0230537774 0-230-53777-4