| Viral advertising : message quality, trust and consumers intention to share the content in social media
|
2019 |
Tsekouropoulos, Georgios |
| Towards bring your own device marketing policy
|
2019 |
Giotopoulos, Konstantinos C. |
| Augmenting reality : fusing consumers' experiences and interactions with immersive technologies in physical retail settings
|
2019 |
Bonetti, Francesca |
| Virtual reality as an urban tourism destination marketing tool
|
2019 |
Moorhouse, Natasha |
| Technology-based marketing strategies through the consumer lens : how might perceptions of ethicality and effectiveness interrelate?
|
2019 |
Brooksbank, Roger |
| Towards user acceptance of autonomous vehicles : a virtual reality study on human-machine interfaces
|
2019 |
Stadler, Sebastian |
| Exploring VR experiences of tourists' attachment to a rural destination
|
2019 |
Pantelidis, Christos |
| Wearable XR-technology : literature review, conceptual framework and future research directions
|
2019 |
Chuah, Stephanie Hui-wen |
| User experience design for mixed reality : a case study of HoloLens in museum
|
2019 |
Hammady, Ramy |
| A knowledge engineering framework for intelligent targeting of online video advertisements
|
2019 |
Stalidis, George |
| Impact of cognition, affect, and social factors on technology adoption
|
2019 |
AlSaleh, Dhoha A. |
| Advertising agency selection, customer retention and satisfaction factors : an exploratory research in the Greek advertising market
|
2019 |
Katsonis, Nikolaos |
| Measuring the impact of customer satisfaction on business profitability : an empirical study
|
2019 |
Drosos, Dimitris |
| Designing enhanced augmented reality tourism experiences : a multi-stakeholder approach
|
2019 |
Cranmer, Eleanor E. |
| Proximity marketing in banking : lessons from retail and entertainment industries
|
2019 |
Margulis, Anna |
| Measuring and managing organisations' social media climate : the social media climate index
|
2018 |
Hillebrandt, Isabelle |
| Online trust and the importance of interaction
|
2018 |
Papadopoulou, Panagiota |
| An empirical study of factors determining wearable fitness tracker continuance among actual users
|
2018 |
Jain, Kokil |
| International expansion of retailers : the role of technical expertise, alliances and allocation of resources in economic crises
|
2018 |
Sung, Eunyoung |
| How to co-create local food products with consumers?
|
2017 |
Antikainen, Maria |
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