Content rules how to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage customers and ignite your business

A one-stop source on the art and science of developing marketing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online--and using them to establish credibility and build a loyal customer base

Gespeichert in:
Bibliographische Detailangaben
1. Verfasser: Handley, Ann (VerfasserIn)
Weitere Verfasser: Chapman, C. C. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: Hoboken, NJ. Wiley 2011
Schriftenreihe:New rules of social media series
Schlagworte:
Online Zugang:Inhaltsverzeichnis
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Beschreibung
Zusammenfassung:A one-stop source on the art and science of developing marketing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online--and using them to establish credibility and build a loyal customer base
Beschreibung:XXII, 282 S.
Ill., graph. Darst.
ISBN:0470648287
0-470-64828-7
9780470648285
978-0-470-64828-5