Ubiquitous computing for business : find new markets, create better businesses, and reach customers around the world 24-7-365

Ubiquitous computing for business find new markets, create better businesses, and reach customers around the world 24-7-365

Introduction : reading the waves -- Background and capabilities of ubiquitous computing -- Profound technologies -- Harmless if used as directed -- Still stupid after all these years -- Missing ingredients -- Business opportunities -- Making choices -- The soft sell: personalized marketing -- Breaki...

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Bibliographische Detailangaben
1. Verfasser: Begole, Bo (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: Upper Saddle River, N.J. Financial Times Pr. c 2011
Ausgabe:1. print.
Schlagworte:
Mobile Anwendung > Geschäftsmodell > Marketing > Globalization > Ubiquitous Computing > Unternehmen
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Beschreibung
Zusammenfassung:Introduction : reading the waves -- Background and capabilities of ubiquitous computing -- Profound technologies -- Harmless if used as directed -- Still stupid after all these years -- Missing ingredients -- Business opportunities -- Making choices -- The soft sell: personalized marketing -- Breaking out of the supply chain gang -- Discontinuous connections -- Coordination -- Clear sailing -- Ubiquitous business.
Beschreibung:254 S.
Ill., graph. Darst.
24 cm
ISBN:0137064438
0-13-706443-8
9780137064434
978-0-13-706443-4