Analytics for customer engagement

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Bibliographische Detailangaben
Veröffentlicht in:Journal of service research
Weitere Verfasser: Bijmolt, Tammo H. A. (BerichterstatterIn), Leeflang, Peter (BerichterstatterIn), Block, Frank (BerichterstatterIn), Eisenbeiß, Maik (BerichterstatterIn), Hardie, Bruce G. S. (BerichterstatterIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2010
Schlagworte:
Kundenwert > IT-gestütztes Marketing > Data Mining > Beziehungsmarketing > Aufsatz in Zeitschrift
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