Customer engagement behavior: theoretical foundations and research directions

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Bibliographische Detailangaben
Veröffentlicht in:Journal of service research
Weitere Verfasser: Doorn, Jenny van (BerichterstatterIn), Lemon, Katherine N. (BerichterstatterIn), Mittal, Vikas (BerichterstatterIn), Nass, Stephan (BerichterstatterIn), Pick, Doreén (BerichterstatterIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2010
Schlagworte:
Beziehungsmarketing > Konsumentenverhalten > Kundenintegration > Virales Marketing > Dienstleistungsmarketing > Aufsatz in Zeitschrift
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