The economics and financing of media companies
Media firms as economic and business entities -- Business models, workflows, and value chains in media firms -- Distribution and retail sales of media -- Economic forces affecting media -- The influence of the general economy on media -- Audiences and consumers -- Media, advertisers, and advertising...
Gespeichert in:
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
New York
Fordham University Press
2011
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| Ausgabe: | 2nd ed |
| Schlagworte: | |
| Online Zugang: | Inhaltsverzeichnis |
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Tag hinzufügen | Zusammenfassung: | Media firms as economic and business entities -- Business models, workflows, and value chains in media firms -- Distribution and retail sales of media -- Economic forces affecting media -- The influence of the general economy on media -- Audiences and consumers -- Media, advertisers, and advertising -- Competition in media markets -- Concepts in media financing and financial management -- Capital markets and media firms -- The development of large media companies -- Trade and globalization in media products and services -- Indicators of financial and economic health of media firms. |
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| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | ix, 274 p ill 24 cm |
| ISBN: | 0823232573 0-8232-3257-3 9780823232567 978-0-8232-3256-7 9780823232574 978-0-8232-3257-4 |