The economics and financing of media companies

Media firms as economic and business entities -- Business models, workflows, and value chains in media firms -- Distribution and retail sales of media -- Economic forces affecting media -- The influence of the general economy on media -- Audiences and consumers -- Media, advertisers, and advertising...

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Bibliographische Detailangaben
1. Verfasser:	Picard, Robert G. (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	New York Fordham University Press 2011
Ausgabe:	2nd ed
Schlagworte:	Mediensektor > Betriebliche Finanzwirtschaft > Unternehmensfinanzierung > Theorie > Welt > Mass media > Economic aspects > Finance > Lehrbuch > Medienwirtschaft
Online Zugang:	Inhaltsverzeichnis
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Beschreibung
Zusammenfassung:	Media firms as economic and business entities -- Business models, workflows, and value chains in media firms -- Distribution and retail sales of media -- Economic forces affecting media -- The influence of the general economy on media -- Audiences and consumers -- Media, advertisers, and advertising -- Competition in media markets -- Concepts in media financing and financial management -- Capital markets and media firms -- The development of large media companies -- Trade and globalization in media products and services -- Indicators of financial and economic health of media firms.
Beschreibung:	Includes bibliographical references and index
Beschreibung:	ix, 274 p ill 24 cm
ISBN:	0823232573 0-8232-3257-3 9780823232567 978-0-8232-3256-7 9780823232574 978-0-8232-3257-4