Leading change in a Web 2.1 world how ChangeCasting builds trust, creates understanding, and accelerates organizational change

Introduction: a new tool for leaders -- Managing change: the test of leadership -- Why leading change is so difficult -- Enabling organizational change -- Accelerating change in a Web 2.1 world -- ChangeCasting guidelines: the message -- ChangeCasting guidelines: the delivery -- ChangeCasting guidel...

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Bibliographische Detailangaben
1. Verfasser:	Nickerson, Jackson A. (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	Washington, DC Brookings Institution Press c 2010
Schriftenreihe:	Innovations in leadership series
Schlagworte:	Unternehmen > Organisatorischer Wandel > Informationstechnik > Social Web > Organizational change > Organizational behavior > Web 2.0 > Information technology > Management > Organisationswandel > World Wide Web 2.0
Online Zugang:	Inhaltsverzeichnis
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Beschreibung
Zusammenfassung:	Introduction: a new tool for leaders -- Managing change: the test of leadership -- Why leading change is so difficult -- Enabling organizational change -- Accelerating change in a Web 2.1 world -- ChangeCasting guidelines: the message -- ChangeCasting guidelines: the delivery -- ChangeCasting guidelines: the video -- Technology for managing ChangeCasting -- Did ChangeCasting improve performance? -- Should you adopt ChangeCasting? "Provides a new personnel management model called ChangeCasting, based on Web 2.0 technology, that organizations can use to bring about change and encourage more dynamic organizational structure and communications, with examples of how successful the model has been in practice"--Provided by publisher
Beschreibung:	Includes bibliographical references and index
Beschreibung:	XII, 148 S. graph. Darst.
ISBN:	9780815704843 978-0-8157-0484-3