The network is your customer five strategies to thrive in a digital age

A new model for customers in the digital age -- The customer network revolution -- Network science and lessons for business -- Five strategies to thrive with customer networks -- Access : be faster, be easier, be everywhere, be always on -- Engage : become a source of valued content -- Customize : m...

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1. Verfasser:	Rogers, David L. (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	New Haven u.a. Yale University Press 2010
Schlagworte:	Strategisches Management > Lieferantenmanagement > Unternehmensnetzwerk > Business networks > Social networks > Digital media > Social aspects > Economic aspects > Strategic planning > Fallstudie > Kundenmanagement > Neue Medien > Social Media > Soziales Netzwerk
Online Zugang:	Inhaltsverzeichnis
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Beschreibung
Zusammenfassung:	A new model for customers in the digital age -- The customer network revolution -- Network science and lessons for business -- Five strategies to thrive with customer networks -- Access : be faster, be easier, be everywhere, be always on -- Engage : become a source of valued content -- Customize : make your offering adaptable to your customers' needs -- Connect : become a part of your customers' conversations -- Collaborate : involve your customers at every stage of your enterprise -- Leadership and the customer network-focused organization -- Planning and executing a complete customer network strategy -- Creating the customer network-focused organization -- Self-assessment : how networked is your business? -- How to continue the conversation online -- Cases and examples by industry.
Beschreibung:	Includes bibliographical references and index
Beschreibung:	XX, 312 S. graph. Darst.
ISBN:	9780300165876 978-0-300-16587-6 0300165870 0-300-16587-0