| LRFMP model for customer segmentation in the grocery retail industry : a case study
|
2017 |
Peker, Serhat |
| The role of the marketing strategy process in the innovativeness-performance relationship of SMEs
|
2017 |
Finoti, Lucas |
| The importance of aesthetics on customers' intentions to purchase smartphones
|
2017 |
Toufani, Samrand |
| Green brand benefits and their influence on brand loyalty
|
2017 |
Lin, Chia-Ling |
| Responsible brands vs active brands? : an examination of brand personality on brand awareness, brand trust, and brand loyalty
|
2017 |
Molinillo, Sebastian |
| Being moral and doing good to others : re-examining the role of emotion, judgment, and identity on prosocial behavior
|
2017 |
Septianto, Felix |
| Moderation-mediation effect of market demand and organization culture on innovation and performance relationship
|
2017 |
Anning-Dorson, Thomas |
| Influence of media context on humorous advertising effectiveness
|
2017 |
Khandeparkar, Kapil |
| Acceptance and forwarding of electronic word of mouth
|
2017 |
Mahapatra, Sabita |
| Effect of game-interactivity and congruence on presence and brand attitude
|
2017 |
Vashisht, Devika |
| Gen Y-ers’ brand loyalty drivers in emerging devices
|
2017 |
Giovanis, Apostolos |
| Investigating a comparative evaluation approach in explaining loyalty
|
2017 |
Jaiswal, Anand Kumar |
| Factors influencing word of mouth behaviour in the restaurant industry
|
2017 |
Reza Jalilvand, Mohammad Reza |
| Drivers of brand equity of television news channels : evidences form emerging market
|
2017 |
Bakshi, Madhupa |
| Does ethics need religion? : evaluating the importance of religiosity in consumer ethics
|
2017 |
Arli, Denni |
| It's my choice! : investigating barriers to pro-social blood donating behaviour
|
2017 |
Pentecost, Robin |
| Complaint-handling as antecedent of customer engagement : do consumer characteristics matter?
|
2017 |
Cambra-Fierro, Jesus |
| The influence of cultural values on green purchase behaviour
|
2017 |
Nguyen, Ninh |
| The effect of marketing communication on business relationship loyalty
|
2017 |
Hänninen, Nora |
| Investigating consumer advocacy, community usefulness, and brand avoidance
|
2017 |
Jayasimha, K. R. |
Tag hinzufügen