Soft power in China public diplomacy through communication
Introduction: China's search of soft power / Jian WangThe expansion of China's public diplomacy system / Ingrid d'Hooghe -- China's image projection and its impact / Hongying Wang -- China's international broadcasting: a case study of CCTV International / Xiaoling Zhang -- T...
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
New York, NY u.a.
Palgrave Macmillan
2011
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| Ausgabe: | 1. ed., 1. publ. |
| Schriftenreihe: | Palgrave Macmillan series in global public diplomacy
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| Schlagworte: | |
| Online Zugang: | Cover |
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| Zusammenfassung: | Introduction: China's search of soft power / Jian WangThe expansion of China's public diplomacy system / Ingrid d'Hooghe -- China's image projection and its impact / Hongying Wang -- China's international broadcasting: a case study of CCTV International / Xiaoling Zhang -- The evolving Chinese government spokesperson system / Ni Chen -- Chinese corporate diplomacy: Huawei's CSR discourse in Africa / Lu Tang and Hongmei Li -- National image management begins at home: imagining the new olympic citizen / Jeroen de Kloet, et. all -- Chinese diaspora, the internet, and the image of China: a case study of the Beijing olympic torch relay / Hongmei Li -- China's image management abroad, 1920s-1940s: origin, justification, and institutionalization / Yong Z. Volz -- Itching the scratches on our minds: American college students read and re-evaluate China / Judy Polumbaum. |
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| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XI, 208 S. Ill. 22 cm |
| ISBN: | 0230108628 0-230-10862-8 9780230108622 978-0-230-10862-2 |