Customer equity driving the value of the firm by increasing the value of customers

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Veröffentlicht in:Handbook of service science ; [Vol. 1]
1. Verfasser: Rust, Roland T. (VerfasserIn)
Weitere Verfasser: Bhalla, Gaurav (VerfasserIn)
Pages:1
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2010
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