Value creation and sport management

Machine generated contents note: List of figures; List of tables; Foreword; Introduction; 1. The virtuous circle of value creation in the sports industry; Annex: virtuous circle unleashed: the case of Valencia; 2. Value creation and performance criteria for sport entities; 3. National context and pr...

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Bibliographische Detailangaben
1. Verfasser: Gómez, Sandalio (VerfasserIn)
Weitere Verfasser: Kase, Kimio (VerfasserIn), Urrutia, Ignacio (VerfasserIn), Gómez López-Egea, Sandalio (BerichterstatterIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: Cambridge u.a. Cambridge Univ. Press 2010
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Beschreibung
Zusammenfassung:Machine generated contents note: List of figures; List of tables; Foreword; Introduction; 1. The virtuous circle of value creation in the sports industry; Annex: virtuous circle unleashed: the case of Valencia; 2. Value creation and performance criteria for sport entities; 3. National context and profit strategy of the sport entity: how to overcome the national borders of the sport entities?; 4. Value creation in two of the most prestigious Spanish football clubs: Real Madrid CF and FC Barcelona, period 2000-2006; 5. The proto-image of Real Madrid - implications for marketing and management; 6. Value creation from the organizational structure of a sports entity; Index.
Beschreibung:Includes bibliographical references and index
Beschreibung:XVI, 266 S
graph. Darst
23 cm
ISBN:9780521199230
978-0-521-19923-0
0521199239
0-521-19923-9