Value creation and sport management
Machine generated contents note: List of figures; List of tables; Foreword; Introduction; 1. The virtuous circle of value creation in the sports industry; Annex: virtuous circle unleashed: the case of Valencia; 2. Value creation and performance criteria for sport entities; 3. National context and pr...
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Format: | UnknownFormat |
Sprache: | eng |
Veröffentlicht: |
Cambridge u.a.
Cambridge Univ. Press
2010
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Schlagworte: | |
Online Zugang: | Cover Verlagsangaben Autorenbiografie |
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Zusammenfassung: | Machine generated contents note: List of figures; List of tables; Foreword; Introduction; 1. The virtuous circle of value creation in the sports industry; Annex: virtuous circle unleashed: the case of Valencia; 2. Value creation and performance criteria for sport entities; 3. National context and profit strategy of the sport entity: how to overcome the national borders of the sport entities?; 4. Value creation in two of the most prestigious Spanish football clubs: Real Madrid CF and FC Barcelona, period 2000-2006; 5. The proto-image of Real Madrid - implications for marketing and management; 6. Value creation from the organizational structure of a sports entity; Index. |
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Beschreibung: | Includes bibliographical references and index |
Beschreibung: | XVI, 266 S graph. Darst 23 cm |
ISBN: | 9780521199230 978-0-521-19923-0 0521199239 0-521-19923-9 |