Creative cost-benefits reinvention : how to reverse commoditization hell in the age of customer capitalism

Creative cost-benefits reinvention how to reverse commoditization hell in the age of customer capitalism

The tide of commoditization -- New markets, new behaviors: a global shift -- The value-for-money business perspective -- Re-reinventing business models -- A new integrated set of business logics -- Approaches to CVC: the disruption spectrum.

Gespeichert in:
Bibliographische Detailangaben
1. Verfasser: Dussart, Christian (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: New York, NY Palgrave Macmillan 2010
Ausgabe:1. ed.
Schlagworte:
Geschäftsmodell > Innovation > Produktdifferenzierung > Kundenzufriedenheit > Kundenwert > Marketingmanagement > Marketing > Product differentiation > Value > Consumer behavior > Cost effectiveness > Verbraucher > Präferenz > Markenwert
Online Zugang:Verlagsangaben
Autorenbiografie
Cover
Inhaltsverzeichnis
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Beschreibung
Zusammenfassung:The tide of commoditization -- New markets, new behaviors: a global shift -- The value-for-money business perspective -- Re-reinventing business models -- A new integrated set of business logics -- Approaches to CVC: the disruption spectrum.
The tide of commoditization -- New markets, new behaviors: a global shift -- The value-for-money business perspective -- Re-reinventing business models -- A new integrated set of business logics -- Approaches to CVC: the disruption spectrum
Beschreibung:XVI, 172 S.
graph. Darst.
24 cm
ISBN:9780230105300
978-0-230-10530-0
0230105300
0-230-10530-0