Global advertising, attitudes and audiences

Audiences articulating advertising -- Beyond attitudes : to the audience itself! -- Interpreting place branding : absorbing or alienating? -- From productive consumer to reflective citizen : a reception study of advertising academia online -- Cell phone connections : audiences activating Agora -- Ma...

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Bibliographische Detailangaben
1. Verfasser:	Wilson, Tony (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	New York, NY u.a. Routledge c2011
Ausgabe:	1. publ.
Schriftenreihe:	Routledge advances in management and business studies 44
Schlagworte:	Internationales Marketing > Werbung > Werbeträger > Konsumentenverhalten > Marketingtheorie > Advertising > Telemarketing
Online Zugang:	Autorenbiografie Inhaltsverzeichnis
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Beschreibung
Zusammenfassung:	Audiences articulating advertising -- Beyond attitudes : to the audience itself! -- Interpreting place branding : absorbing or alienating? -- From productive consumer to reflective citizen : a reception study of advertising academia online -- Cell phone connections : audiences activating Agora -- Mall-eable media marketing : "give reality the slip?" -- Banks, blogging, and reflexive branding.
Beschreibung:	Formerly CIP Uk. - Includes bibliographical references and index. - Audiences articulating advertising -- Beyond attitudes : to the audience itself! Understanding consumers : interpretive inductivism -- Interpreting place branding : absorbing or alienating? -- From productive consumer to reflective citizen : a reception study of advertising academia online -- Cellphone connections : audiences activating Agora -- Mall-eable media marketing : "give reality the slip?" -- Banks, blogging and reflexive branding
Beschreibung:	XIV, 167 S. 24 cm
ISBN:	9780415875974 978-0-415-87597-4 0415875978 0-415-87597-8 9780203846346 978-0-203-84634-6