History, theory and evidence of entrepreneurial marketing an overview

Entrepreneurial marketing (EM), i.e. the interface of the two research fields of entrepreneurship and marketing, is a scholarly concept that is receiving increasing interest. In our article, we attempt to address definitional issues, theoretical foundations, historical milestones and new, preliminar...

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Veröffentlicht in:International journal of entrepreneurship and innovation management
1. Verfasser: Hills, Gerald E. (VerfasserIn)
Weitere Verfasser: Hultman, Claes M. (VerfasserIn), Kraus, Sascha (VerfasserIn), Schulte, Reinhard (BerichterstatterIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2010
Schlagworte:
Entrepreneurship > Marketing > Innovation > USA > Management studies > Aufsatz in Zeitschrift
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