Managing customers through economic cycles

Managing customers through economic cycles

Introduction -- Predicting/preparing for economic transitions -- Science of how consumers' buying changes over cycles -- Consumer loyalty strengths/vulnerabilities in cycles -- B2C approaches for dynamic consumer needs/value tradeoffs -- B2B approaches for different economies -- Mastering infor...

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Bibliographische Detailangaben
1. Verfasser: McKean, John (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: Chichester, West Sussex Wiley 2010
Schlagworte:
Beziehungsmarketing > Lieferantenmanagement > Konsumentenverhalten > Kernkompetenz > Konjunktur > Customer relations > Consumer behavior > Business cycles > Recessions > Kundenmanagement > Beziehungsmanagement > Wirtschaftskreislauf > Rezession > Verbraucherverhalten > Konjunkturzyklus
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Beschreibung
Zusammenfassung:Introduction -- Predicting/preparing for economic transitions -- Science of how consumers' buying changes over cycles -- Consumer loyalty strengths/vulnerabilities in cycles -- B2C approaches for dynamic consumer needs/value tradeoffs -- B2B approaches for different economies -- Mastering information through economic transitions -- Managing the employee factor through cycles -- Leveraging the power of the community (physical and online) -- Summary.
Beschreibung:Includes bibliographical references and index
Beschreibung:VII, 256 S.
Ill., graph. Darst.
ISBN:9780470686201
978-0-470-68620-1