First impressions status signaling using brand prominence

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Bibliographische Detailangaben
Veröffentlicht in:Marketing Science Institute (Cambridge, Mass.) MSI reports
1. Verfasser: Dréze, Xavier (VerfasserIn)
Weitere Verfasser: Han, Young Jee (VerfasserIn), Nunes, Joseph C. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2009
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Luxusgüter > Produktpiraterie > Konsumentenverhalten > Experiment > Aufsatz in Zeitschrift
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