Mobilized marketing and the consumer : technological developments and challenges

Mobilized marketing and the consumer technological developments and challenges

"This book explores technological developments and widespread issues concerning the explosion of mobile devices in the information age"--Provided by publisher

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Bibliographische Detailangaben
1. Verfasser: Telli Yamamoto, Gonca (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: Hershey, PA, New York Business Science Reference c 2010
Schriftenreihe:Premier reference source
Schlagworte:
Mobile Marketing > Electronic commerce > Cell phones > Direct marketing > Cellular telephones > Mobile Telekommunikation > Marketing
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Beschreibung
Zusammenfassung:"This book explores technological developments and widespread issues concerning the explosion of mobile devices in the information age"--Provided by publisher
Beschreibung:Includes bibliographical references and index
Beschreibung:xvi, 276 p
ill
29 cm
ISBN:9781605669168
978-1-60566-916-8
9781605669175
978-1-60566-917-5