Empirische Untersuchung zur Messung der Preiswahrnehmung mittels Pricesensitivity-Meter

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Bibliographische Detailangaben
Veröffentlicht in:Marketing
1. Verfasser: Müller, Holger (VerfasserIn)
Format: UnknownFormat
Sprache:ger
Veröffentlicht: 2009
Schlagworte:
Preis > Wahrnehmung > Konsumentenverhalten > Preisstreuung > Zigarette > Marktforschung > Aufsatz in Zeitschrift
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