Media, organizations and identity

"The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organisations across three dimensions: Media as Business...

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Weitere Verfasser:	Chouliaraki, Lilie (HerausgeberIn), Morsing, Mette (BerichterstatterIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	Basingstoke u.a. Palgrave Macmillan 2010
Ausgabe:	1. publ.
Schlagworte:	Mass media and business > Corporate image > Mass media > Economic aspects > Corporations > Public relations > Massenmedien > Aufsatzsammlung
Online Zugang:	Inhaltsverzeichnis Cover
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Beschreibung
Zusammenfassung:	"The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organisations across three dimensions: Media as Business, Media in business and Business in the media"--Provided by publisher
Beschreibung:	XII, 214 S Ill., graph. Darst. 23 cm
ISBN:	9780230515512 978-0-230-51551-2 0230515517 0-230-51551-7