Marketing methods to improve company strategy applied tools and frameworks to improve a company's competitiveness using a network approach

How to describe the company as an integrated network -- How to make a strategic marketing plan under a collaborative network approach -- How to build competitive advantage through a marketing channels plan -- How to analyse channel value capture -- How to build and review marketing and networks cont...

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Bibliographische Detailangaben
1. Verfasser:	Neves, Marcos Fava (VerfasserIn)
Weitere Verfasser:	Castro, Luciano Thomé e. (VerfasserIn), Cônsoli, Matheus Alberto (VerfasserIn), Castro, Luciano Thomé e (BerichterstatterIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	New York, London Routledge 2010
Ausgabe:	1. ed.
Schlagworte:	Marketingmanagement > Unternehmensnetzwerk > Wettbewerbsvorteil > Strategic planning > Industrial management > Marketing > Competition > Unternehmen > Wettbewerbsstrategie > Strategische Planung > Netzwerk
Online Zugang:	Inhaltsverzeichnis
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Beschreibung
Zusammenfassung:	How to describe the company as an integrated network -- How to make a strategic marketing plan under a collaborative network approach -- How to build competitive advantage through a marketing channels plan -- How to analyse channel value capture -- How to build and review marketing and networks contracts -- How to build competitive advantage via sales force -- How to build joint ventures -- A method for building competitive advantage through alignment of marketing channels incentives -- Identifying key success factors to develop market driven strategies.
Beschreibung:	Formerly CIP Uk. - Includes bibliographical references and index
Beschreibung:	VIII, 127 S. graph. Darst. 23 cm
ISBN:	0415873754 0-415-87375-4 0415873770 0-415-87377-0 9780415873758 978-0-415-87375-8 9780415873772 978-0-415-87377-2 9780203859865 978-0-203-85986-5 0203859863 0-203-85986-3